Administration of Intercollegiate Athletics PDF

Administration of Intercollegiate Athletics PDF

ISBN 9781492579175

Regular price $63.00 $63.00

Ebook

Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all who aspire to work in this exciting field. This wide-ranging compilation of vital material on the subject of athletics administration is the most comprehensive textbook available to instructors of upper-level courses in sport management and a valuable resource for those in Division I, Division II, Division III, junior college, and National Association of Intercollegiate Athletics levels.

This textbook takes a unique approach in the domain of sport education. Contributors to the text, chosen for their widely acknowledged expertise in collegiate athletics administration, provide students with access to ideas from top researchers in the field to incorporate into their evolving professional philosophy. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing, and alumni relations. These topics, in addition to those on media relations, facility and event management, and athlete services are unparalleled to any other text in the industry. There is detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations, and media production in today’s college athletics.

Learning tools in Administration of Intercollegiate Athletics enrich students’ understanding:

• Leadership Lessons provide key points, inspiring a leadership mind-set that is critical to success in today’s world of college athletics administration.

• Opening scenarios and chapter objectives create a framework for learning, highlighting critical points and translating material to a real-world setting.

• Sidebars and case studies call out important concepts from readings.

• Industry Profile Q&As offer students a chance to see how working administrators reached their present roles.

• Learning activities for each chapter present real-life situations and direct students in applying what they have learned.

• Instructor ancillary materials include a test package for evaluating students’ comprehension and an image bank of content for lecture slides.

With content developed in partnership with working practitioners, the information presented in Administration of Intercollegiate Athletics is foundational knowledge essential to professional administrators. After reading this text, students will understand each unit in an athletics department and be able to hit the ground running in any one of these units while understanding the broader organizational context.

Table of Contents

Chapter 1. A Brief Historical Perspective on Intercollegiate Athletics

Ellen J. Staurowsky

Higher Education and Student Experience in Nineteenth-Century America

The NCAA and the Foundations of a College Sport Governance Structure

Democratization of College Sport

Women’s College Sport: Entrepreneurs Versus Educators

National Association of Collegiate Directors of Athletics

Conclusion

Leadership Lesson: Paradigm

Learning Aids

Chapter 2. Governing Bodies

Erianne A. Weight and Barbara Osborne

Institutional Control

Internal and External Stakeholders

Conference Governance

NCAA Governance Structure

NCAA Financial Structure

Leadership Lesson: No Excuses

National Association of Collegiate Women Athletics Administrators

Conclusion

Learning Aids

Chapter 3. Leadership and Management

Erianne A. Weight

Leadership

Management

Leadership Lesson: Building a Strong Team and Avoiding Turn Wars

Communication and Leadership

Conclusion

Learning Aids

Chapter 4. Compliance and Title IX

Erianne A. Weight

Compliance

Gender Equity

Leadership Lesson: The Importance of a Vision Framework

Title IX Compliance

Institutional Performance Program

National Association for Athletics Compliance

Conclusion

Learning Aids

Chapter 5. Academics, Eligibility, and Life Skills

Erianne A. Weight and Sally R. Ross

Standards for Initial Academic Eligibility

Standards for Recruitment

Continuing Eligibility Standards

Athletics Academic Advising

Professional Organizations and Support

Student Development Programming

Leadership Lesson: Interdependence and the Win-Win Paradigm

Conclusion

Learning Aids

Chapter 6. Media Relations

Robert Zullo

Importance of Publicity and Good Public Relations

Production of Media

Website Interactivity and Innovation

Generating Publicity

Sensationalism

Media Policy

Media Training

Speculating Versus Forecasting

Crisis Management

Crisis Management Plan

Reputation

Social Media and Continuous Surveillance

Student-Athlete Privacy

FERPA and Medical Issues

Freedom of Information Act

Public Relations Campaigns

Career Concerns

Current Issues

Leadership Lesson: Negotiation

College Sports Information Directors of America

Conclusion

Learning Aids

Chapter 7. Financial Operations

Stephen L. Shapiro and Brendan Dwyer

Financial Distinctiveness of Intercollegiate Athletics

Organizational Structure of Intercollegiate Athletics

Financial Configuration

Financial Operations

Financial Statements

Budgeting

Leadership Lesson: Feed the Opportunities

Collegiate Athletic Business Management Association

Conclusion

Learning Aids

Chapter 8. Marketing

Tickets and Promotions

David J. Shonk and Alyssa T. Bosley

Marketing Intercollegiate Athletics

Advertising

Licensing

Marketing and Atmospherics

Community Relations

National Association of Collegiate Marketing Administrators

Secondary Ticket Market

Dynamic Ticket Pricing

Promotion

Leadership Lesson: Meetings and Movies

Conclusion

Learning Aids

Chapter 9. Corporate Sponsorship

Robert Zullo

Platforms

Property

Compatibility and the Sales Process

Measurement and Ambush Marketing

Facility Naming Rights and Fair Market Value

Outsourcing and UBIT Taxes

Leadership Lesson: Seek First to Understand, Then to Be Understood

Conclusion

Learning Aids

Chapter 10. Facility and Event Management

Robert Zullo

Event Management and Operations

Safety and Risk Assessments

Fan Rights

Facility Planning

Facility Budgeting

Facility Funding

Current Issues

Collegiate Event and Facility Management Association

Conclusion

Leadership Lesson: Motivation 3.0

Learning Aids

Chapter 11. Alumni Relations and Athletics Development Offices

Robert Zullo

Cultivating Donors

Clubs, Associations, Foundations, and Societies

Broadening the Donor Base

Motivating Donors

Benefits of Giving

Priority Seating and Parking

Ways to Give

Growing Affinity

Clubs and Organizations Beyond Campus

Concerns With Fundraising

Current Issues

National Association of Athletic Development Directors

Leadership Lesson: Your Authentic Leadership Style

Conclusion

Learning Aids

Chapter 12. Support Services

Landon T. Huffman and Coyte G. Cooper

Holistic Development Staff and Services

Sports Medicine

Leadership Lesson: Sharpen the Saw

Digital Media Services

Equipment Services

About the Author

Erianne A. Weight, PhD, is the director of the prestigious Center for Research in Intercollegiate Athletics and a member of the sport administration faculty at the University of North Carolina at Chapel Hill. She is involved in a variety of Division I athletics consultancies through her role as a research consultant for Collegiate Sports Associates. It is her hope that through research, there will be an increase in the quantity and quality of opportunities for athletic participation and education for young people throughout North America. As a former NCAA Division I heptathlete, she has firsthand insight on the tremendous potential of education through athletics.

Robert H. Zullo, PhD, is the head of the sports management program at Seton Hill University in Greensburg, Pennsylvania. He taught previously at James Madison University and Mississippi State University. He has worked in intercollegiate athletics at the University of Georgia, Virginia Tech, and the University of North Carolina. He started his career in intercollegiate athletics administration through experiences with the University of Virginia athletics department and the Virginia Military Institute. He is a member of the North American Society of Sport Management (NASSM) and the National Association of Collegiate Marketing Administrators (NACMA).